We are used to thinking of the Web as a real space, not virtual. This is why every website we design, helps to create a strong and worldwide known identity. It was once said that the website was the showcase of a company or activity. We know that is not so. Today the website is the most important channel of communication of any business, and you get significant results when it works in complete synergy with social media and other platforms for information. The constant search for better ranking on the search engines, also, means multiplied relationships and linked on multilple levels of the web experiences.